Martech 2025 Scott Brinker On New Data Paradigms Ai S Next Act Analysis of the martech landscape, including the famous marketing technology landscape supergraphic, reports, and 42,000 newsletter subscribers. strategic guidance for marketing leaders and martech companies navigating platform strategy, ecosystem design, and go to market in the ai age. It's yours if you take 5 minutes to complete the martech gen ai survey that frans riemersma and i are running to cut through the "talk" and get to the "walk" of how gen ai is being tried, used.
Two Martech Keynotes Thursday S Daily Brief Scott brinker has been dubbed “the godfather of martech” by adage. as the editor of the chiefmartec blog, he has covered the intersection of marketing and technology for over 17 years. he also serves as the vice president of platform ecosystem at hubspot. Co authored with franz riemersma, the state of martech 2025 report is based on a broad survey of marketing leaders and in depth briefings with vendors. you can find it here. Scott brinker has been dubbed “the godfather of martech” by adage. as the editor of the chiefmartec blog, he has covered the intersection of marketing & technology for over 17 years. he also serves as the vice president of platform ecosystem at hubspot. Contributor and martech conference chair scott brinker addresses the question, "what is martech?" and proposes a unifying model for this evolving industry and community.
Scott Brinker On Linkedin Martech Martech 18 Comments Scott brinker has been dubbed “the godfather of martech” by adage. as the editor of the chiefmartec blog, he has covered the intersection of marketing & technology for over 17 years. he also serves as the vice president of platform ecosystem at hubspot. Contributor and martech conference chair scott brinker addresses the question, "what is martech?" and proposes a unifying model for this evolving industry and community. Martech isn’t consolidating, it’s combusting, according to the latest state of martech report from scott brinker and frans riemersma. the long promised rationalisation has become a mass extinction, with generative ai and agentic automation seeding a chaotic rebuild from the ashes. Scott looked at the original players in the 2010 landscape to assess how many had become consolidated. over a 7 year period, 61.7% of the martech companies on the original 2010 landscape had. Scott shares his insights about the evolving role of ai in marketing, the ai opportunities and challenges faced by small and mid sized businesses, and the importance of data strategy for successful marketing ai implementation. Scott brinker aka "the godfather of martech" gives his advice on vendor selection, roi, martech fails, build vs buy, upskilling and more.
Martech Martech Scott Brinker 42 Comments Martech isn’t consolidating, it’s combusting, according to the latest state of martech report from scott brinker and frans riemersma. the long promised rationalisation has become a mass extinction, with generative ai and agentic automation seeding a chaotic rebuild from the ashes. Scott looked at the original players in the 2010 landscape to assess how many had become consolidated. over a 7 year period, 61.7% of the martech companies on the original 2010 landscape had. Scott shares his insights about the evolving role of ai in marketing, the ai opportunities and challenges faced by small and mid sized businesses, and the importance of data strategy for successful marketing ai implementation. Scott brinker aka "the godfather of martech" gives his advice on vendor selection, roi, martech fails, build vs buy, upskilling and more.
Martech Its Impact On Saas Management With Scott Brinker Scott shares his insights about the evolving role of ai in marketing, the ai opportunities and challenges faced by small and mid sized businesses, and the importance of data strategy for successful marketing ai implementation. Scott brinker aka "the godfather of martech" gives his advice on vendor selection, roi, martech fails, build vs buy, upskilling and more.
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