Ketchup Fraud

Heinz Ketchup Fraud Heinz ketchup fraud have you ever seen this? or worse, tasted heinz that wasn’t really heinz? that’s ketchup fraud. and we want to do something about it. A lot of small restaurants fill their empty heinz bottles with other ketchup brands. heinz wanted to do something about this “ketchup fraud”. first, they identified the exact pantone code of their ketchup. then, they added a border around their label that matched this color code.

Fernando Hernandez Portfolio Heinz Ketchup Fraud Explore heinz’s “ketchup fraud” campaign—where color coded labels exposed restaurant deception. discover how packaging innovation protected brand trust and turned fraud into a marketing win. “ketchup fraud” was inspired by a snapchat post of a restaurant worker refilling a heinz bottle with a generic brand. as part of the effort, heinz is encouraging consumers to tag restaurants caught doing the same on the brand’s instagram page, with the most tagged restaurant said to hear from heinz. In 2023, heinz addressed the scourge of the restaurant table known as "ketchup fraud", in which restaurants replace the ketchup in spent heinz squeezy bottles with cheaper brands. To bring attention to this real behaviour, heinz launched 'ketchup fraud', a 360 campaign enlisting fans across the country to help ensure that when people see heinz, it’s actually heinz.

Heinz Ketchup Fraud Hayley Hinkley In 2023, heinz addressed the scourge of the restaurant table known as "ketchup fraud", in which restaurants replace the ketchup in spent heinz squeezy bottles with cheaper brands. To bring attention to this real behaviour, heinz launched 'ketchup fraud', a 360 campaign enlisting fans across the country to help ensure that when people see heinz, it’s actually heinz. In simple terms, it is the fact that there is a widespread ‘ketchup fraud’ (the campaign’s title) going on where restaurants fill a heinz bottle with other ketchup. The initiative empowers people to search for authentic heinz ketchup, increasing its value and urging restaurants to fill their ketchup bottles with the real deal. To bring attention to this real behaviour, heinz launched 'ketchup fraud', a 360 campaign enlisting fans across the country to help ensure that when people see heinz, it’s actually heinz. Heinz’s “ketchup fraud” campaign, developed by rethink, exposed a widespread but often overlooked practice: restaurants refilling the brand’s iconic bottles with lower quality, cheaper sauces.

Ketchup Fraud In simple terms, it is the fact that there is a widespread ‘ketchup fraud’ (the campaign’s title) going on where restaurants fill a heinz bottle with other ketchup. The initiative empowers people to search for authentic heinz ketchup, increasing its value and urging restaurants to fill their ketchup bottles with the real deal. To bring attention to this real behaviour, heinz launched 'ketchup fraud', a 360 campaign enlisting fans across the country to help ensure that when people see heinz, it’s actually heinz. Heinz’s “ketchup fraud” campaign, developed by rethink, exposed a widespread but often overlooked practice: restaurants refilling the brand’s iconic bottles with lower quality, cheaper sauces.

Ketchup Fraud To bring attention to this real behaviour, heinz launched 'ketchup fraud', a 360 campaign enlisting fans across the country to help ensure that when people see heinz, it’s actually heinz. Heinz’s “ketchup fraud” campaign, developed by rethink, exposed a widespread but often overlooked practice: restaurants refilling the brand’s iconic bottles with lower quality, cheaper sauces.

Ketchup Fraud