Jessica Apotheker Cmo At Bcg Says According To A Survey Marketers

Jessica Apotheker Cmo At Bcg Says According To A Survey Marketers Jessica apotheker, cmo at bcg, says according to a survey, marketers are optimistic about ai will wei jul 4, 2023. His comment set the tone: marketers are just beginning to explore ai’s potential, not revel in its current capabilities. bcg cmo jessica apotheker shared new survey data: 71% of cmos plan to invest us $10 million annually in ai—up from 57% the prior year—but admitted widespread roi is yet unproven.

Jessica Apotheker On bloomberg radio, bcg cmo jessica apotheker discusses ceos’ growing and unwavering commitment to ai, according to a bcg report. Apotheker shared insights from a recent bcg survey of more than 200 cmos, which found 71% of those polled plan to invest more than $10 million annually in ai, up from 57% last year. “ai is the buzzword of the moment,” apotheker said. "cmos are harnessing genai to redefine the standards for speed, efficiency, customization, and quality across diverse marketing tasks. moreover, they see genai as a valuable asset for future proofing their businesses," stated jessica apotheker, the global cmo of bcg. Boston consulting group's chief marketing officer jessica apotheker joins stephen carroll and caroline hepker on bloomberg daybreak europe to discuss the findings on their global.

Jessica Apotheker "cmos are harnessing genai to redefine the standards for speed, efficiency, customization, and quality across diverse marketing tasks. moreover, they see genai as a valuable asset for future proofing their businesses," stated jessica apotheker, the global cmo of bcg. Boston consulting group's chief marketing officer jessica apotheker joins stephen carroll and caroline hepker on bloomberg daybreak europe to discuss the findings on their global. “cmos are redefining the baselines for speed, efficiency, customization, and quality for a wide range of marketing tasks with generative ai, and they see opportunities for it to future proof their business,” said jessica apotheker, boston consulting group (bcg) global cmo. That was the theme of our third annual survey of cmos, which drew responses from more than 200 marketing leaders around the world. the results show how successful pilots and new tools are. Jessica apotheker, bcg’s global chief marketing officer, managing director and senior partner, joins b 17, to share exclusive insights on transformation and innovation from bcg’s annual cmo survey. Jessica apotheker, cmo at bcg, says according to a survey, marketers are optimistic about ai.