Back To School Shoppers Expected To Head Back To Stores But Pull Back Half of back to school shoppers say they are hitting stores earlier this year compared to last year specifically because they are worried tariffs will increase prices, the nrf’s survey. Families are not holding back on back to school spending this year, despite growing economic pressure, according to a new pwc consumer survey.
Back To School Shoppers Return To Stores Hunt For Deals Amid Mounting Time will tell, but retailers may be wise to use this back to school season to test promotions and messaging, shore up loyalty programs, and confirm they are reaching younger generations through the proper tech channels. read on for key takeaways and download the full survey findings. For the past century, back to school shopping followed a familiar schedule tied closely to the school calendar and the retail rush of late summer. but that pattern is changing. Two thirds of back to school shoppers had already begun purchasing items for the upcoming school year as of early july, according to the annual survey released by nrf and prosper insights & analytics. Parents plan to shop across five retail formats, on average, for their back to school needs, with mass merchants and online retailers being the top destinations. 83% of consumers cited mass merchants as their top spots in 2025, which compares to 77% last year.
Back To School Shoppers In Stores And Spending More Two thirds of back to school shoppers had already begun purchasing items for the upcoming school year as of early july, according to the annual survey released by nrf and prosper insights & analytics. Parents plan to shop across five retail formats, on average, for their back to school needs, with mass merchants and online retailers being the top destinations. 83% of consumers cited mass merchants as their top spots in 2025, which compares to 77% last year. Our survey reveals what families are buying and how much they're spending to prepare for back to school this year. Back to school shoppers are worried about the economy and tariffs and starting their shopping early, according to the national retail federation. shoppers are also pulling back on. In 2025, back to school shopping isn’t just a seasonal to do; it’s a high stakes hunt to outsmart tariffs, snag bargains, and leverage ai like never before. with economic uncertainty looming, shoppers are savvier, starting earlier, and still fiercely committed to setting their kids up for success. Inside, view our back to school guide that reveals which retailers are winning, how much consumers are spending, and the categories that are thriving this season.
Back To School Shoppers In Stores And Spending More Our survey reveals what families are buying and how much they're spending to prepare for back to school this year. Back to school shoppers are worried about the economy and tariffs and starting their shopping early, according to the national retail federation. shoppers are also pulling back on. In 2025, back to school shopping isn’t just a seasonal to do; it’s a high stakes hunt to outsmart tariffs, snag bargains, and leverage ai like never before. with economic uncertainty looming, shoppers are savvier, starting earlier, and still fiercely committed to setting their kids up for success. Inside, view our back to school guide that reveals which retailers are winning, how much consumers are spending, and the categories that are thriving this season.
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