Audiences Jcdecaux Transport Of mtr passengers have attained an university degree or above, which is higher than 31% of the general public in hong kong. of mtr passengers are working force with average $40,000 household income. Growing urban population is accompanied by increasing mobility of urban audiences. jcdecaux holds more than 250 transport concessions around the world, reaching commuting audiences in the busiest cities, from shanghai and hong kong to madrid, london, berlin and são paulo.
About Us Jcdecaux Transport Developed by jcdecaux's data division, mam is an algorithm based system designed to calculate key audience measurement metrics for metro advertising campaigns. these metrics include the number of unique passengers reached, campaign reach and frequency, and total ad impressions delivered. To capture and monetise audiences, jcdecaux group is constantly enriching the passenger experience and helping to make the station an entertaining place to be. services, innovative formats, high impact campaigns, improvised events, etc. Hong kong – jcdecaux transport has completed a pilot project using artificial intelligence to measure audience behaviour in metro advertising, marking what it says is the first deployment of ai driven audience measurement in asia’s metro advertising industry. With the validation of the metro audience metrix methodology by ipsos, jcdecaux continues to set international standards for ooh audience measurement in transport environments.
Audiences Jcdecaux Transport Hong kong – jcdecaux transport has completed a pilot project using artificial intelligence to measure audience behaviour in metro advertising, marking what it says is the first deployment of ai driven audience measurement in asia’s metro advertising industry. With the validation of the metro audience metrix methodology by ipsos, jcdecaux continues to set international standards for ooh audience measurement in transport environments. In 2011, jcdecaux became the number one outdoor advertising company worldwide, developing three areas of business: street furniture, transport advertising and billboard advertising. High purchasing power average monthly personal income : $31,000,which is higher than 77%* of the general public in hong kong *source: the nielsen airport express passenger study 2018 discover more about mtr audiences environment outstanding campaign showcases airport express audiences environment outstanding campaign showcases. With the validation of the metro audience metrix methodology by ipsos, jcdecaux continues to set international standards for ooh audience measurement in transport environments. Jcdecaux is at the forefront of building better cities and airports, providing solutions to public transportation riders and pedestrians. with our partners and stakeholders, we create socially impactful programs that are self sustainable and that generate revenue for civic needs.
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