Understanding jobs to be done framework requires examining multiple perspectives and considerations. How The Jobs-To-Be-DoneFramework Gives Tech Leaders Their ... Rethinking Customer Needs Through The Jobs-To-Be-Done Framework At its core, the framework asks leaders to define the underlying job that customers are hiring their product to perform. Jobs-to-be-Done: A Framework for Customer Needs. The Jobs-to-be-Done Needs Framework, described in detail below, reveals the 3 types of external customers that companies serve, the 5 types of jobs they are trying to get done, and what types of inputs are required to bring predictability to the innovation process. It's important to note that, jobs to Be Done Theory - Christensen Institute.
While conventional marketing focuses on market demographics or product attributes, Jobs to Be Done Theory (JTBD or Jobs Theory) goes beyond superficial categories to expose the functional, social, and emotional dimensions that explain why people make the choices they do.
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