Media Centre Westpac The campaign is built around a simple idea: transforming westpac’s iconic red w into a symbol of partnership – a ‘double you’ – to reflect the support customers want as they move from doing to done. Why westpac? #westpacdoubleyou. 📣 📣 psssst…come see what’s so great about working with us! ️ #westpacdoubleyou #togethergreatersee our current openings at:.
Personal Banking Westpac The idea behind the work is to turn westpac’s red w into a visual representation of ‘double you’, reflecting the role the bank says it plays in helping customers move from effort to completion across everyday financial tasks. At the centre of the campaign is a creative reinterpretation of westpac’s iconic red “w”, which is repositioned as a symbol of partnership — a “double you” — intended to reflect the role customers want their bank to play as they move from effort to completion in their financial lives. Westpac has launched a new national brand campaign, ‘double you’, as the bank lifts advertising investment and leans into practical, everyday support messaging amid cost of living pressures. The campaign seeks to address the cost of living pressures faced by australians, transforming westpac's iconic red 'w' into a 'double you' to symbolize partnership and support for customers.
Personal Banking Westpac Westpac has launched a new national brand campaign, ‘double you’, as the bank lifts advertising investment and leans into practical, everyday support messaging amid cost of living pressures. The campaign seeks to address the cost of living pressures faced by australians, transforming westpac's iconic red 'w' into a 'double you' to symbolize partnership and support for customers. Westpac's new campaign basks in "warmth and realness" westpac has unveiled a new national advertising campaign and jingle, “double you”, following a 25% increase in its ad spend in the last financial year. The new campaign, double you, presents the idea that westpac’s help is tangible, led by a hero film that shows pairs of twins, or double people, in which one helps the other manage everyday snags and a song crafted to capture both the feeling and the meaning of the brand. The campaign is built around a simple idea: transforming westpac’s iconic red w into a symbol of partnership – a ‘double you’ – to reflect the support customers want as they move from doing to done. Watch this video to get useful insights on what it is like to work at westpac nz.
Westpac Home Insurance Westpac's new campaign basks in "warmth and realness" westpac has unveiled a new national advertising campaign and jingle, “double you”, following a 25% increase in its ad spend in the last financial year. The new campaign, double you, presents the idea that westpac’s help is tangible, led by a hero film that shows pairs of twins, or double people, in which one helps the other manage everyday snags and a song crafted to capture both the feeling and the meaning of the brand. The campaign is built around a simple idea: transforming westpac’s iconic red w into a symbol of partnership – a ‘double you’ – to reflect the support customers want as they move from doing to done. Watch this video to get useful insights on what it is like to work at westpac nz.
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