Facebook In this episode, travis mcewan, ceo of one up bat media, breaks down the evolving landscape of e commerce growth in 2026.the conversation explores how leader. Agency operations and networking: travis highlighted the importance of business development and networking at industry events like shop talk. much of this work involves connecting with brands and partners, such as klaviyo, through platforms like linkedin before meeting in person.
Travis Mcewan S Instagram Twitter Facebook On Idcrawl According to recent 2026 shopify commerce benchmarks, brands that haven't transitioned to "headless" or high speed mobile architectures are seeing an 18% spike in cac compared to the previous. In 2026, the only sustainable lever for a broken cac is brand strategy. here is why, and what to do. Customer acquisition costs (cac) are rising across the board, making it harder for e commerce brands to grow profitably. increasing competition, platform saturation, and privacy driven targeting limitations have driven up ad costs on platforms like meta, google, and tiktok. Discover why rising customer acquisition costs (cac) are hurting your roi and how to escape the paid media trap by diversifying your marketing strategies.
Travis Mcewan S Instagram Twitter Facebook On Idcrawl Customer acquisition costs (cac) are rising across the board, making it harder for e commerce brands to grow profitably. increasing competition, platform saturation, and privacy driven targeting limitations have driven up ad costs on platforms like meta, google, and tiktok. Discover why rising customer acquisition costs (cac) are hurting your roi and how to escape the paid media trap by diversifying your marketing strategies. Discover how branding helps ecommerce and dtc brands survive the cac valley of death. learn strategies to reduce customer acqusiton costs to avoid 'valley of death' impact. Explore how rising customer acquisition costs are reshaping dtc brands and discover strategies for improving profitability through customer retention and effective marketing. At ugly talk nyc, our panel didn’t mince words: customer acquisition cost (cac) only makes sense when you model it as a layered system against true unit economics and cash flow, not as a one line kpi you try to push “down and to the right.”. “the most important thing right now because customer acquisition costs (cac) are rising is to look at every aspect of your customer journey. look at more than just the marketing to acquire customers and hone in on giving your customers the best experience possible with your brand.
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