Suncorp Brand Expression We often find constraints are a production’s best friend. asked by our client to make a launch video for their new staff learning platform feel like a tv commercial, all the while having no real control over the location, a central character who’d never acted, and very limited time, we lapped it up. Our suncorp logo acknowledges our history and symbolises a new era. we're investing in new digital capabilities, products and services, while strengthening our support for customers and communities across australia and new zealand.
Suncorp Brand Expression Welcome to our in depth analysis of suncorp group’s marketing strategy for 2024. as a leading financial services provider in australia, suncorp group has built a strong reputation for its innovative approach to marketing and customer engagement. The concept was derived from the stories we heard of the openness, passion and pride of suncorp group’s people to go the extra mile for customers and for each other. it’s authentic and reflects the best of who suncorp group is today, as much as the best of who they’ll be tomorrow. It’s been six years since suncorp group’s marketing chief mim haysom began an ambitious brand play aimed at switching the narrative from recovery to resilience. Building futures and protecting what matters – the focus of suncorp for over 100 years. it is based on a strong conviction; they are a sustainable and responsible financial services group that helps their customers, people, shareholders and communities to prosper.
Suncorp Brand Expression It’s been six years since suncorp group’s marketing chief mim haysom began an ambitious brand play aimed at switching the narrative from recovery to resilience. Building futures and protecting what matters – the focus of suncorp for over 100 years. it is based on a strong conviction; they are a sustainable and responsible financial services group that helps their customers, people, shareholders and communities to prosper. All three campaigns lifted suncorp and aami’s brand consideration, positive sentiment and customer quotes significantly. they also all won cannes lions accolades – most notably, the grand prix award for innovation for the suncorp ‘one house to save many’ in 2022. Creativity has helped suncorp grow its market share, but key to this was proving its commercial value internally, says marketing boss mim haysom. many cmos are under pressure to drive return on investment while maintaining creative excellence. The brand refresh reflects a reinvigoration of the suncorp retail brand, across suncorp bank and suncorp insurance. at the heart of the idea are real stories of how suncorp shows up for its customers, communities and each other, not just in the big moments, but every day. The suncorp group is a leading financial services group in australia and new zealand ofering banking, wealth management and insurance products and services through its well recognised brands including suncorp, aami, gio, apia, shannons and vero, as well as those from its partners.
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