Prof Katherine White Clean50 Her systematic literature review on the subject, “how to shift consumer behaviours to be more sustainable: a literature review and guiding framework,” provides a psychological framework that leaders from business, government, and non profits use to foster sustainable behaviours in consumers. Dr. katherine white, professor in the marketing and behavioural science division at ubc sauder and the academic director of the peter p. dhillon centre for business ethics, has been recognized as part of canada’s clean50 for 2021.
Miss Katherine White Youtube Dr. kate white has served as a guest speaker and led workshops for innovators from the private, public and nonprofit sectors to learn and apply tactics and tools for eco conscious behaviour change based on the shift framework. When do (and don't) normative appeals influence sustainable consumer behaviors? when do consumers avoid imperfections? superficial packaging damage as a contamination cue. The 2021 clean50 champions have achieved measurable success in fighting climate change in innovative ways, while helping canada make the necessary transition towards a lower carbon economy, building a more prosperous future for the country. We review recent articles on how to change consumer behavior in ways that improve climate impacts, with a special focus on those articles using experimental interventions and measuring actual.
Katherine White The 2021 clean50 champions have achieved measurable success in fighting climate change in innovative ways, while helping canada make the necessary transition towards a lower carbon economy, building a more prosperous future for the country. We review recent articles on how to change consumer behavior in ways that improve climate impacts, with a special focus on those articles using experimental interventions and measuring actual. Katherine white katherine white ba (sfu), ma (waterloo), phd (ubc) senior associate dean, strategy and responsible business. White has given interviews to advise on the use of shift to over 50 organizations, including starbucks, amazon, zillow, visa, tide (procter & gamble), unilever, recurate, cogo, and wren. white has also worked as a consultant for starbucks on the shift framework. Author of “the elusive green consumer” in harvard business review and over 60 research articles, dr. white has earned numerous awards, including the canada clean 50 award for sustainability. She was awarded a canada clean 50 award for thought leadership in sustainability and the american marketing association’s award for responsible research in marketing.
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