Artificial Intelligence Marketing Pdf Marketing Cognitive Science Therefore, this systematic literature review underscores the significance of ai in marketing and charts the course for future research directions. The study analyzes the diverse applications of ai in marketing, identifies specific ai applications applicable to marketers, explores the adoption of grand theory and middle theory in marketing research, and contributes to the existing body of knowledge.
Ai In Marketing Pdf Artificial Intelligence Intelligence Ai Only those papers were selected for this review, which are positioned around ai technology. articles were drawn from google scholar and scopus databases and were analysed using thematic analysis. a review of selected papers depicts that ai implementation in marketing is still in its nascent stage. The systematic review of more than fifty peer reviewed studies offers a comprehensive understanding of the role of artificial intelligence (ai) in marketing research and practice. Ai systems appear to become smarter. as marketers employ ai in their marketing efforts, privacy and security measures must continue being open, and customers must be informed. Drawing upon a comprehensive review of existing literature, this study investigates the various applications of ai in marketing, spanning from customer segmentation and targeting to personalized content creation and predictive analytics.
Pdf The Impact Of Ai Artificial Intelligence On Marketing Techniques This paper reviews research findings on ai marketing from high level marketing and management journals between 2020 and 2025, systematically summarizing their core theories, application scenarios, consumer response mechanisms, and future research directions. Abstract onal industries using machine learning, deep learning, and big data technologies. it helps companies better understand customer needs, develop customized marketing campa gns, find more market opportunities, and establish more effective business goals. ai plays a significant role in ma. Given aiβs potential to support various business processes, this research aims to determine the contribution of artificial intelligence to the development of marketing within companies, recognizing marketing as a fundamental process for the sustainability and longevity of organizations. Through a comprehensive marketing analysis, the research highlights the emerging power that artificial intelligence is exerting in all the marketing and production phases.
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