Mashable Mornings Ft Meghna Agarwal Indiqube Video Interview From selling toothbrushes in rural india to hitting 25 million subscribers at hotstar, sunder balasubramanian (cmo, myntra) has seen it all. in this episode of mashable mornings, we dive deep. How myntra cracked the gen z code 🔥 from viral ads to trendsetting campaigns, this is the marketing playbook everyone’s talking about.
Mashable Mornings Ft Meghna Agarwal Indiqube Video Interview Sunder balasubramanian breaks down how myntra fwd is capturing gen z’s attention through trend first marketing, subculture driven storytelling, and more. Sunder balasubramanian, cmo of myntra, reveals 3 secrets behind the science of staying trendy. . Capturing the ever shifting tastes of gen z, especially in fashion, can feel like chasing a whirlwind. this digitally native generation craves constant freshness, instant gratification, and the freedom to express their individuality through fashion. The company has launched a gen z focused platform within myntra called fwd, which is geared toward showing the latest trends than being indexed by brands.
Mashable Mornings Ft Vaibhav Jain Ep1 Culture Capturing the ever shifting tastes of gen z, especially in fashion, can feel like chasing a whirlwind. this digitally native generation craves constant freshness, instant gratification, and the freedom to express their individuality through fashion. The company has launched a gen z focused platform within myntra called fwd, which is geared toward showing the latest trends than being indexed by brands. With a confluence of rising creator culture, rapidly digitising consumers in smaller towns, and a gen z cohort that shops for trends as much as identity, myntra is placing its biggest bet yet on the future of fashion e commerce—and that future is young, digital, and content driven. Most people talk about gen z as the next big generation from a consumption perspective. we realised on myntra, at least from a fashion and lifestyle perspective, that gen z are already. We’re hanging out with sunder balasubramanian, cmo of myntra, in this episode of mashable mornings to talk about the relentless pace of modern fashion. We will explore how myntra’s campaign successfully reached gen z shoppers and how it became a benchmark in influencer marketing.
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