Mktg 330 Exam 2 Flashcards Quizlet Let’s test your memory how big is your short term memory? miller’s magic number: 7 ± 2, our short term memories can remember between 5 9 things what do we remember? primacy recency eects: remembering the first or last things novelty incongruency: remembering something dierent in a pattern how can we improve our memory? rehearsal (repeating. Study with quizlet and memorize flashcards containing terms like implicit memory, explicit memory, sensory registry, short term (workbench) memory, long term memory and more.
Mktg 330 Exam 2 Flashcards Quizlet Study with quizlet and memorize flashcards containing terms like implicit memory, explicit memory, there are three types of memory (multiple store approach theory) as and more. Study with quizlet and memorize flashcards containing terms like implicit memory, explicit memory, types of memory and more. Memory and understanding implicit memory: unintentional learning explicit memory: intentional learning o you went out and tried to get stuff into memories types of memory o sensory memory: pick it up o workbench (short term) memory: start to process memory o long term memory: process on deeper level multiple store approach: how things get. View test prep marketing 330 exam 2.docx from mktg 330 at pennsylvania state university. ch. 4: memory and understanding multiple store approach to memory 3 step linear process: 1) sensory.
Mktg 330 Exam 2 Flashcards Quizlet Memory and understanding implicit memory: unintentional learning explicit memory: intentional learning o you went out and tried to get stuff into memories types of memory o sensory memory: pick it up o workbench (short term) memory: start to process memory o long term memory: process on deeper level multiple store approach: how things get. View test prep marketing 330 exam 2.docx from mktg 330 at pennsylvania state university. ch. 4: memory and understanding multiple store approach to memory 3 step linear process: 1) sensory. Attitude heuristics use attitudes stored in memory, go with the ones you know you like the best. frequency heuristics evaluate whether a particular product is 'good' in isolation by counting good versus bad features. Study with quizlet and memorize flashcards containing terms like implicit memory, explicit memory, multiple store approach to memory and more. Mktg330 exam 2 attitudes powerpoint attitudes and attitude change information evaluative valence attitudes 10 21 2013 beliefs the knowledge and inferences that…. Two ways to remember things 1. recognition: a process of comparison with some other information stored in your memory (multiple choice tests) 2. recall: a search of your memory first then your brain recalls the information once it is found (open ended test questions).
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