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Strategic Brand Management Pptx New strategic brand management : creating and sustaining brand equity long term jeannoël kapferer. – 4th ed. p. cm. includes bibliographical references and index. isbn 13: 978 0 7494 5085 4 (alk. paper) 1. brand name products–management. This course is an overview for future managers, brand managers and marketing personnel who wish to conceive, build, improve and maintain a successful brand identity for their products and company.
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