Lyre Then using the existing label design we rebuilt the bear character and rigged it so we could animate different poses and scenarios. we then projected this back onto our bottle. the final output was a 15 second tvc, with additional still and moving content for social media. credits: client:lyre's spirit co agency:kinetic related projects related. Lyre’s reimagines the world’s most iconic spirits with meticulous craft and exceptional flavor. a collection made for generous hosts, curious sippers, and every memorable moment in between.
Lyre S Visual State Then using the existing label design we rebuilt the bear character and rigged it so we could animate different poses and scenarios. we then projected this back onto our bottle. the final output was a 15 second tvc, with additional still and moving content for social media. Discover our results from working with dalay on their premium whiskey packaging design. learn about the details behind their label design. Earlier in 2022, we launched the tequila inspired lyre’s agave blanco spirit, as well as a zero abv version of a pink gin. we also expanded into the sparkling wine category, with the launch of lyre’s classico, designed to provide italian sparkling wine lovers an option in non alcoholic form. A big chefs kiss to the design work by the kinetic agency, zuzana hajachova, visual state, xander burgess and to kristy bloomfield (mba) & paul gloster who spearheaded the project.
Lyre S Visual State Earlier in 2022, we launched the tequila inspired lyre’s agave blanco spirit, as well as a zero abv version of a pink gin. we also expanded into the sparkling wine category, with the launch of lyre’s classico, designed to provide italian sparkling wine lovers an option in non alcoholic form. A big chefs kiss to the design work by the kinetic agency, zuzana hajachova, visual state, xander burgess and to kristy bloomfield (mba) & paul gloster who spearheaded the project. Capture the essence of your beverages with high end drink photography by david lineton. stunning visuals crafted for brands, menus, and campaigns. Lyre’s spirits look, taste, smell and sashay around your palate just like the original. and with all the classic spirits represented, practically every cocktail known to man can be faithfully recreated and enjoyed in a non alcohol fashion. Recognizing the significance of visual distinction in a crowded market, the design wonderfully complements the liquid treasure within. julie macklowe, the visionary behind the macklowe brand, a pioneer in luxury american single […]. The lyre's visual representation evolved over centuries, often emphasizing symbolism over accurate construction. this work discusses the lyre's iconography, not its construction or musical repertoire.
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