Tuning In Connected Tv Marketing Divelive Womer explains how linkedin’s deep professional data and partner ecosystem are powering a new era of b2b marketing, including targeting business decision makers across ctv platforms like. In the first episode of big brains, media cartographer evan shapiro sits down with linkedin vp of product & business development lee womer to unpack how the world’s largest professional network is redefining what b2b advertising looks like—on linkedin and far beyond it.
Linkedin Ads Tv The Untapped B2b Marketing Strategy Connected Tv Womer explains how linkedin’s deep professional data and partner ecosystem are powering a new era of b2b marketing, including targeting business decision makers across ctv platforms like roku, peacock, and paramount . In a panel hosted by marketecture and tvrev, stu schwartzapfel, evp, media partnerships at ispot, and lee womer, vp of product and business development at linkedin, made a compelling case for why b2b marketers should be leaning into ctv—and how data and measurement are finally making it possible. B2b marketers are realising that brand awareness and performance are interdependent. and that’s a big reason we’re seeing more b2b campaigns than ever on connected tv (ctv). Discover how linkedin's innovative connected tv and live event advertising options are set to transform b2b marketing by broadening audience reach and engagement.
The B2b Marketer S Guide To Leveraging Connected Tv Advertising B2b marketers are realising that brand awareness and performance are interdependent. and that’s a big reason we’re seeing more b2b campaigns than ever on connected tv (ctv). Discover how linkedin's innovative connected tv and live event advertising options are set to transform b2b marketing by broadening audience reach and engagement. Linkedin is expanding its video advertising capabilities with the launch of first impression ads, reserved ads and enhanced connected tv (ctv) placements, aimed at helping b2b marketers. In a move that could shake up the b2b advertising landscape, linkedin has officially introduced connected ctv ads for its platform. Linkedin will start serving ads into nbc’s connected tv ecosystem, including peacock, as part of a broader push into streaming video advertising, the networking platform announced on thursday. Linkedin expands ad strategy: ctv and event ads are driving 6 7x roi, helping b2b marketers reach engaged audiences.
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