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Google Analytics Is Overkill Use This Instead

Overkill Analytics
Overkill Analytics

Overkill Analytics In this video i show you why i stopped using google analytics and built glancelytics. a simple, privacy‑first analytics tool for developers, indie hackers, and privacy‑minded site owners. I want to be clear: google analytics is an incredible product. the engineering behind ga4 is genuinely impressive. this isn’t a rant. but i stopped using it. and here’s what happened. as a solo founder, i spent more time configuring ga4 than actually learning from it.

10 Ways Not To Use Google Analytics Smart Insights
10 Ways Not To Use Google Analytics Smart Insights

10 Ways Not To Use Google Analytics Smart Insights If you want to avoid the banner, avoid the legal headache, and have the fastest possible site, the answer isn’t to optimize google analytics. the answer is to use independent analytics. This article explains why you probably shouldn’t be using google analytics for your service based website, and what you should be using instead. this guide covers:. If you’ve ever had to deal with website analytics, you probably know that google analytics can be a real pain to use. maybe it’s just me, but i’ve never gotten it to work properly. Google analytics has come under fire in multiple eu countries for being non compliant with data transfer laws. if you use ga4, you almost certainly need a cookie banner that blocks data collection until consent is given.

Google Analytics Alternative Silktide
Google Analytics Alternative Silktide

Google Analytics Alternative Silktide If you’ve ever had to deal with website analytics, you probably know that google analytics can be a real pain to use. maybe it’s just me, but i’ve never gotten it to work properly. Google analytics has come under fire in multiple eu countries for being non compliant with data transfer laws. if you use ga4, you almost certainly need a cookie banner that blocks data collection until consent is given. For the vast majority of our projects, none of those mattered. we needed page views, session paths, referrer sources, conversion goals, and uptime alerts. all of that works without google — and without giving your visitors' data to an advertising company. If you have found yourself staring at the ga4 interface wondering where your data went, you are not alone. here are the seven biggest problems with google analytics 4 in 2026 — and what you can use instead. The author has switched from google analytics to fathom analytics due to dissatisfaction with ga4's interface and performance, finding fathom to be a more user friendly and efficient alternative. Discover why thousands of small businesses are abandoning google analytics for simpler, privacy first alternatives that actually make sense.

Google Analytics Alternative Silktide
Google Analytics Alternative Silktide

Google Analytics Alternative Silktide For the vast majority of our projects, none of those mattered. we needed page views, session paths, referrer sources, conversion goals, and uptime alerts. all of that works without google — and without giving your visitors' data to an advertising company. If you have found yourself staring at the ga4 interface wondering where your data went, you are not alone. here are the seven biggest problems with google analytics 4 in 2026 — and what you can use instead. The author has switched from google analytics to fathom analytics due to dissatisfaction with ga4's interface and performance, finding fathom to be a more user friendly and efficient alternative. Discover why thousands of small businesses are abandoning google analytics for simpler, privacy first alternatives that actually make sense.

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