Atdata History Atdata Towerdata and freshaddress announced their rebranding as atdata, the email address experts®. the atdata brand represents the culmination of over 20 years of combined expertise in providing technology driven email solutions that help companies capture accurate, safe, and complete first party data. Atdata was previously a portfolio company of private equity firm tzp group. atdata was formed in 2021 through the merger of freshaddress (founded in 1999) and towerdata (founded in 2001) to create a leading email based identity intelligence platform.
Atdata History Atdata This week, we are accelerating that mission with the acquisition of atdata, a global leader in email based identity intelligence. email remains one of the most enduring and widely used digital identifiers. The team at experian has announced the acquisition of atdata, adding established email intelligence capabilities to its global identity and fraud prevention portfolio. according to experian, the acquisition expands its identity assets with more than 10 billion email addresses worldwide. (feb. 23, 2026) — experian ®, the global data and technology company, today announced it has acquired atdata, a leading data and intelligence company backed by the world’s most comprehensive email insights technology. Atdata was formed from the merger of towerdata and freshaddress in 2021. “differentiated data and real time identity signals are the ultimate advantage and increasingly important in the age of ai,” comments jeff softley, ceo of experian north america in the announcement.
About Atdata Atdata (feb. 23, 2026) — experian ®, the global data and technology company, today announced it has acquired atdata, a leading data and intelligence company backed by the world’s most comprehensive email insights technology. Atdata was formed from the merger of towerdata and freshaddress in 2021. “differentiated data and real time identity signals are the ultimate advantage and increasingly important in the age of ai,” comments jeff softley, ceo of experian north america in the announcement. Experian acquired atdata, a data and intelligence company employing “email insights technology,” according to a monday (feb. 23) news release. Information on acquisition, funding, investors, and executives for atdata. use the pitchbook platform to explore the full profile. Led by ceo tom burke, atdata is the result of the 2021 merger between technology firm towerdata and email marketing intelligence company freshaddress. Starting as towerdata and freshaddress, for over 20 years, atdata has provided the industry’s leading email address technology that powers thousands of global organizations and their most successful marketing campaigns.
About Atdata Atdata Experian acquired atdata, a data and intelligence company employing “email insights technology,” according to a monday (feb. 23) news release. Information on acquisition, funding, investors, and executives for atdata. use the pitchbook platform to explore the full profile. Led by ceo tom burke, atdata is the result of the 2021 merger between technology firm towerdata and email marketing intelligence company freshaddress. Starting as towerdata and freshaddress, for over 20 years, atdata has provided the industry’s leading email address technology that powers thousands of global organizations and their most successful marketing campaigns.
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