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Artificial Intelligence In Digital Marketing How Ai Will Transform Abstract: the present work aims to explore the role and factors that influence the interaction between marketing and artificial intelligence, the developing role of the marketer in the digital age, and the effects of artificial intelligence on the marketing process. This thesis is going to study how artificial intelligence is affecting the field of digital marketing. this part is also going to look on what interviewees think about the future of artificial intelligence, and how it is currently in use for digital marketeers.
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